Original Beans

I first started working with Original Beans on a short-term project to help create a new brand voice. One would think chocolate would be a relatively uncomplicated thing about which to write, but in an increasingly crowded market of pricey craft chocolates, communicating the USP becomes even more important. With having to balance key messages of Original Beans’ quality, its sourcing from the earth’s rarest places and the conservation efforts of planting a tree for every bar sold replenish rare heirloom cacaos, distilling the messaging hierarchy was the first priority.