Warmoesstraat is a busy street jam packed with tourists just off of Amsterdam’s Red Light District. So a juicery and health food cafe may not sound like the most natural fit, but the new spot is quickly becoming an oasis of good food and a reminder that life is all about balance. I had a great time developing the brand voice and writing the website and promotional collateral. And a healthy time, too, as researching cleanses inspired me to quit caffeine. This decision perhaps would have been smarter to make after the deadline I was on, but I fell victim to my own persuasion. Visit Juice by Nature website.